A microscopic farming breakthrough is responsible for a monumental change of heart.
OXNARD, CA. February 09, 2022 — A consortium of California farmers announced today that they’ve unearthed a formula to turn Valentine’s Day haters into lovers. The tongue-in-cheek claim could help heal an emotionally polarizing holiday; but the breakthrough behind the jest could help heal the planet.
The farmer group in question is GEM Pack Berries, and their serious achievement has to do with proving something extraordinary: it is possible to grow strawberries — a Valentine’s Day favorite — in a truly earth-regenerating and sustainable way, without the use of either chemical or heavy metal-based pesticides.
GEM Pack’s findings could once and for all solve today’s problematic, unsustainable farming practices across the globe. And not just with strawberries, but potentially with all types of crops. While this is huge news, the entities most hard at work behind the mammoth advance happen to be microscopic.
A few years back, GEM Pack farmers heard of an Australian bioscience company called Vicentia, which was serious about achieving sustainable farming. Vicentia had made excellent progress developing a special class of good bacteria that could protect crops from all sorts of pests without having to rely on pesticides of any kind.
After the good bacteria worked as hoped in lab tests, Vicentia was eager to conduct large-scale field research in the cultivation of the most difficult crop of all: strawberries. Not knowing whether the research would succeed, GEM Pack Berries took a risk and allocated a sizable plot of farming land for Vicentia bioscientists to conduct their research.
Three years later, GEM Pack’s courage was rewarded with success. Vicentia’s innovations protected the crops from the myriad species of pests that prey on strawberries, without the need for toxic or soil damaging pesticides. What’s more, the yield and quality of the crops were up to par or above, and cultivation costs decreased.
These unique strawberries deserved a name worthy of their distinction and 100% goodness. So, they named them Earthmade.
To bring the strawberries to market, GEM Pack reached out to Walmart — a company that is equally committed to finding sustainable farming solutions. Walmart jumped at the chance to showcase Earthmade strawberries in select Southern California locations, near the Ventura County fields that borne them.
The start of strawberry season happens to coincide with a holiday that falls on February 14. So, whether you love Valentine’s Day or hate it with the fury of a thousand suns, don’t miss the chance to try Earthmade strawberries. They’re guaranteed to warm your heart.
See our original article: https://www.linkedin.com/pulse/valentines-day-haters-find-reason-celebrate-earthmade-foods/?trackingId=nd07mU40Pp6a16Ha9FV7Aw%3D%3D