GEM Pack Welcomes Well-Pict to Expanding Line of Brands
This spring GEM Pack Berries welcomed Well-Pict to its expanding line of brands. The addition of Well-Pict will deepen GEM Pack’s commitment to proprietary varieties as well as expand the company’s offerings across the berry patch spectrum. Vice President of Marketing Michelle Deleissegues says, “Well-Pict gives us greater depth and breadth in the marketplace. We are excited to synthesize this acclaimed berry industry veteran to our already sought after labels. Together, we share a passion for berry innovation and an expertise in berry science.”
As GEM Pack continues to enjoy increasing demand for its berries, the company welcomes Well-Pict’s additional production along with Well-Pict’s quality growers and varietal line that will enrich GEM Pack’s own offerings. “The joint berry product lines will enable us to maintain both the quality and availability our customers have come to expect. We’re excited to see where the strength of our combined work force, berry know-how, and farming technology takes us in the near and distant future,” adds Deleissegues.
GEM Pack utilizes all seven North American berry growing regions: Irvine, Oxnard, Santa Maria and Watsonville, CA, as well as Plant City, Florida and both Baja and Central Mexico regions, offering conventional and organic strawberries and raspberries year-round, and blackberries and blueberries about 10 months of the year.
GEM Pack has steadily increased its berry volumes over the last two years through its grower alliances and Red Blossom partnership. The latest merger will increase the company’s volumes moving forward. Deleissegues says, “Next season, we will increase volume in strawberries and raspberries while blackberry and blueberry volumes hold steady.”
Earthmade Farming – Exclusive to GEM Pack
Earthmade isn’t just another agricultural product; it’s an exclusive, innovative farming system aimed to change the paradigm of modern farming. Earthmade production practices do not require the heavy metals and pesticides used in conventional farming, and yet produce higher yields and longer shelf life than organic farming.
By focusing not only on the food product, but also on plant and human life, Earthmade production re-nourishes the soil, cuts down on chemicals entering the human microbiome, and produces enough food for the growing global population.
“This past year we grew 500+ acres of Earthmade strawberries,” says Deleissegues. “In the upcoming year, we intend to cultivate 1000 acres. The Earthmade system is not just an investment for GEM Pack’s future. It’s an investment in the soil, the earth and all people: our employees, customers and consumers. We’re looking for methods to future-proof farming that finds solutions to environmental issues while meeting and exceeding consumer expectations.” GEM Pack continues to dedicate more strawberry acreage to Earthmade farming each season.
This year GEM Pack is busy integrating all of its growth over the past two years to maximize the benefits for customers. The company also continues to expand on some of its proprietary varieties that are seeing excellent results at retail.
Deleissegues says, “The integration with Well-Pict is underway. We’re excited about the momentum it’s building and the benefits this alliance will bring both customers and consumers. GEM Pack and Red Blossom built a reputation around customer service, and Well-Pict’s team only strengthens our ability to offer that premium service.”