Australian bioscience company Vicentia’s good bacteria not only protected the strawberry crops from some 200 species of pests that prey on them; they also eliminated the need for heavy metals, which have been found to affect the biofertility of the soil. Better yet, these revolutionary innovations could be adopted by farmers everywhere to grow all varieties of crops, thereby potentially transforming currently problematic farming practices into healthy, earth regenerating, sustainable ones. Vicentia’s groundbreaking solution also lowered production costs while maintaining or increasing yield and crop quality. Today, Vicentia’s regenerative agricultural advances are being trialed in seven countries…and their successful strawberries are coming to a store near you!