The first commercial crop ever grown with no pesticides or heavy metals reaches the market, illuminating a path forward to sustainable farming.  OXNARD, CA. February 1, 2022 — February kicks off the season of one of America’s most versatile, beloved fruits: strawberries. Their yearly appearance on grocery shelves usually

How an unlikely bunch banded together to save the land. Once in a red moon, we hear a true story so encouraging that it renews our hope in humanity and the future of our planet. This is such a story. It involves a surprising cast of characters and reveals

A microscopic farming breakthrough is responsible for a monumental change of heart.  OXNARD, CA. February 09, 2022 — A consortium of California farmers announced today that they’ve unearthed a formula to turn Valentine’s Day haters into lovers. The tongue-in-cheek claim could help heal an emotionally polarizing holiday; but the

Everyone but a fringe group of nasties is happy  For a while now, an attractive influencer with a huge following has been found at the heart of untold, red-hot love affairs, many of them surrounding Valentine’s Day. Recently, however, concerned friends have intervened to help clean up her act

With incredible technological advancements over the last few decades, nearly everything we see, do or touch these days can be done electronically

Nobody NEEDED the Strawberry like they needed other “health-conscious” produce, like Broccoli. Broccoli is considered a ‘superfood’ since it is loaded with fiber, antioxidants to fight cancer, and vitamin C to aid in iron absorption.  

As a result, the Strawberry often found itself as an outcast that didn’t fit in. It was never picked first over the other produce, like it’s neighbor the Tomato. The tomato is a dietary staple for millions of people. A key ingredient in countless  cuisines, this versatile fruit is used

In our story, we want to tell you about the Strawberry that grew up known for being sensitive. Small in comparison to other fruits like the popular Avocado, the Strawberry was not very bold or outgoing. It had a lot to live up to, and certainly nobody was

But it is not considered the most popular, or considered a needed, every-day product. Even though each year, approximately 23,000 acres are planted in California alone.

The strawberry is a generally well-consumed berry. 94% of American households consume the berries.