The first commercial crop ever grown with no pesticides or heavy metals reaches the market, illuminating a path forward to sustainable farming.
OXNARD, CA. February 1, 2022 — February kicks off the season of one of America’s most versatile, beloved fruits: strawberries. Their yearly appearance on grocery shelves usually takes place without fanfare, but not this time. Retail giant Walmart has decided to showcase the first crops ever to be grown using an innovative cultivation method that eliminates the need for pesticides and soil-damaging heavy metals.
These game-changing strawberries are stamped with the label “Earthmade.” In keeping with environmentally friendly practices aimed at minimizing transportation distances, Earthmade strawberries will be available only in select Walmart locations in Southern California’s Ventura County.
Two years ago, Walmart embarked on a journey to become a regenerative company, dedicated to placing nature and humanity at the center of their business. As part of their commitment, they recently partnered with a California group of multi-generational strawberry growers named GEM Pack Berries.
With an eye on the future, the individual members of GEM Pack long ago embraced the organic farming practices standardized in the late 1980s. When they banded together in 2015, they wanted to find even more sustainable, soil friendly methods.
Soon after, GEM Pack learned of an Australian bioscience company named Vicentia, which was conducting innovative research on a promising idea: developing a special kind of good bacteria as a substitute to both artificial and heavy metal-based pesticides.
GEM Pack understood that, if Vicentia scientists were successful, their advancements could solve a long list of health, agricultural, sustainability, and environmental issues. GEM Pack allocated a sizable plot of farming land so Vicentia bioscientists could conduct multi-year research on the cultivation of strawberries.
Using strawberry crops as test subjects proved especially difficult: strawberries happen to be the toughest crop to grow in terms of the amount of pesticide required, be it artificial or organic. The research was a success in more ways than one.
Vicentia’s good bacteria not only protected the strawberry crops from some 200 species of pests that prey on them; they also eliminated the need for heavy metals, which have been found to affect the biofertility of the soil. What’s more, GEM Pack discovered that Vicentia’s groundbreaking solution also lowered production costs while maintaining or increasing yield and crop quality.
Today, Vicentia’s regenerative agricultural advances are being trialed in seven countries. Meanwhile in California, the partnership between Vicentia, GEM Pack Berries and Walmart has borne fruit. Delicious, healthy, earth-restoring fruit. And it pairs nicely with chocolate.